2023 Toyota Highlander vs 2023 Subaru Ascent
Reliability Side-by-Side
2023
Toyota Highlander
Grade A-
A supremely dependable family SUV, offering peace of mind and strong value, with the new turbo engine being the primary emerging variable.
2023
Subaru Ascent
Grade C+
A safe and capable family hauler that requires diligent maintenance to avoid costly powertrain and electrical headaches.
Best For
Best for Reliability
2023 Toyota Highlander
Score 88/100 vs 78/100
Best for Lowest Risk
2023 Toyota Highlander
low risk
Best for Lowest Annual Upkeep
2023 Toyota Highlander
$400-600
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Cost of Ownership
| Line Item | 2023 Toyota Highlander★ | 2023 Subaru Ascent |
|---|---|---|
| Annual Maintenance | $400-600 | $600-900 |
| Moderate Repairs | $500-1,500 occasionally | $700-2,000 occasionally (e.g., CVT diagnosis/minor repair, major electrical fix) |
| MPG (City/Hwy) | 22 / 29 | 20 / 26 |
| MSRP (New) | $36,420 | $33,895 |
Major-failure risk and insurance outlook for each vehicle are in their full reliability reports.
Biggest Risks on Each
2023 Toyota Highlander
2.4L Turbo Engine Longevity
60,000-120,000+ mi
Infotainment System
5,000-30,000 mi
HVAC Blower Motor Noise
30,000-70,000 mi
2023 Subaru Ascent
Transmission (CVT)
50,000-90,000 mi
Electrical System
10,000-40,000 mi
Engine (FA24DIT Turbo)
60,000-100,000 mi
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Editorial Take
The 2023 Toyota Highlander and 2023 Subaru Ascent are both popular choices in the competitive three-row mid-size SUV segment, often cross-shopped by families seeking a versatile vehicle. Consumers considering either model prioritize passenger comfort, cargo flexibility, advanced safety features, and a reliable ownership experience. Key decision factors typically revolve around fuel efficiency, third-row usability, standard all-wheel drive capability, and long-term cost of ownership, making a detailed comparison essential for discerning buyers. HEAD-TO-
Reliability & Common Issues
2023 Toyota Highlander: The Highlander has a long-standing reputation for strong reliability. For the 2023 model year, with the introduction of the new 2.4L turbo engine, long-term data specific to this powerplant is still accumulating. However, general Highlander traits include minor infotainment glitches, such as occasional freezing or slow response, observed by some owners across recent model years. While generally quiet, some reports suggest minor cabin rattles or wind noise can develop on rougher roads or at higher speeds, typically from plastic trim pieces. 2023 Subaru Ascent: The Ascent, particularly in its earlier model years (2019-2021), faced some reported issues. For the 2023 model, many of these have been addressed. However, common concerns that may still arise include: 1. CVT Performance: While improved, some owners still report occasional hesitation or an unrefined feel from the continuously variable transmission, particularly under certain load conditions or during aggressive acceleration. 2. Battery Drain: There have been reports across various Subaru models, including the Ascent, of premature 12-volt battery failure or parasitic drain issues, leading to dead batteries, sometimes even in newer vehicles with low mileage. 3. Windshield Cracking: Some Ascent owners have reported a higher susceptibility to windshield cracks or chips from minor impacts, potentially due to the angle or composition of the glass.
Value & Cost of Ownership
When considering value and cost of ownership, both the 2023 Highlander and 2023 Ascent present strong cases, though with different strengths. The Highlander's starting MSRP is slightly higher than the Ascent's, but its historically strong resale value often offsets this initial cost over time. Toyota models are renowned for retaining their value, often among the best in the industry. Insurance costs are generally comparable for both vehicles, varying based on location, driver profile, and trim level, but the Highlander's lower theft rates can sometimes lead to marginally lower premiums. Maintenance costs for the Highlander are typically lower due to widely available parts and a simpler drivetrain compared to the Boxer engine's unique layout. Toyota also includes a complimentary maintenance plan for the first two years or 25,000 miles. The Ascent offers a lower entry price point, which provides excellent value, especially considering its standard Symmetrical All-Wheel Drive system. Its resale value is also very good, as Subaru models generally hold their value well, particularly in regions where AWD is highly desired. Maintenance costs for the Ascent are generally moderate; while the Boxer engine can sometimes entail slightly higher labor costs for specific repairs compared to a conventional inline engine, routine servicing is straightforward. Neither vehicle is known for excessive repair costs, but the Highlander typically edges out the Ascent in long-term reliability and lower maintenance expenses.
Editorial Verdict
BEST FOR FAMILIES: The 2023 Subaru Ascent is arguably better for larger families due to its noticeably more spacious and adult-friendly third row, offering 31.7 inches of legroom compared to the Highlander's 27.7 inches. Its standard Symmetrical All-Wheel Drive also provides added peace of mind in various weather conditions and for active outdoor lifestyles. BEST FOR COMMUTERS: The 2023 Toyota Highlander, especially in its Hybrid FWD configuration, is the superior choice for commuters. Its outstanding fuel economy of 36 City / 35 Highway MPG significantly reduces running costs, and its refined, quiet ride makes for a more comfortable daily commute. BEST FOR ENTHUSIASTS: Neither the Highlander nor the Ascent are designed as enthusiast vehicles. However, if a choice must be made, the 2023 Subaru Ascent, with its slightly quicker acceleration (0-60 mph in approximately 6.9-7.0 seconds) and more direct steering feel, offers a marginally more engaging driving experience compared to the Highlander's more composed and isolated ride. Its standard all-wheel drive also provides confident handling. BEST VALUE OVERALL: The 2023 Toyota Highlander represents the best overall value. Its segment-leading reliability, superior fuel efficiency (especially the Hybrid), lower long-term maintenance costs, and exceptional resale value contribute to a lower total cost of ownership over time, despite a slightly higher starting price.
Parts & Accessories for These Vehicles
Products for 2023 Toyota Highlander
Products for 2023 Subaru Ascent
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